Danny White’s Response To Texas Spending $40 Million On Football

Image: Rocky Top Insider

By Cody McClure

Recent reports indicate that the Texas Longhorns are set to spend a whopping $35-40 million on football in 2025.

Sounds like somewhat of an INSANE number.

GoVols247 asked Tennessee AD Danny White what he thought about this during a stop on the Big Orange Caravan tour Thursday.

“I think it’s hard to know what’s true,” White reportedly said. “There’s so many numbers being thrown out. We are as competitive as anyone. I think in the NIL space, we came out the gate as a leader and we’re going to continue to have our foot on the gas, and knowing how our resources have grown… in the last four years, we’ve grown from $140 million in annual revenue and will close the books this year closer to $280 (million)…

“We’ve almost doubled, and that’s this fan base. That’s why we’re here today.”

White went on to emphasize how important it is for the administration to make sure Tennessee has a competitive advantage.

“We’re not generating all this revenue to put it in some coffers to make me feel good. We’re generating revenue to reinvest in our programs to win at a high level,” he reportedly said.

College football is a true arms race these days and Texas appears to be willing to outspend pretty much every other school.

$40 million doubles the rumored $20 million cost of Ohio State’s national championship roster from this past season.

It’s going to be hard to keep up with this kind of spending. Hopefully White has the real UT in position to do so.